Yeezy shoes still stuck in limbo after Adidas split with Ye
The Associated Press
FRANKFURT, Germany (AP) – Adidas still hasn’t figured out what to do with $1.3 billion worth of high-end Yeezy sneakers after splitting with the rapper formerly known as Kanye West. The shoes have been sitting in warehouses for nearly seven months since the German sportswear company ended ties with Ye over his antisemitic and other offensive remarks. CEO Bjorn Gulden said Friday that Adidas is “getting closer and closer to making a decision.” He’s declined to say if destroying the shoes had been ruled out, but the company is “trying to avoid that.” Adidas reported that the breakup cost it $441 million in lost sales at the start of the year.
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5/5/2023 11:35:31 AM (GMT -5:00)