Year after ‘Crypto Bowl,’ crypto ads vanish from big game
The Associated Press
NEW YORK (AP) – Cryptocurrency companies grabbed the spotlight during the 2022 Super Bowl, with commercials from a handful of newcomers to advertising’s biggest stage: FTX, Coinbase, Crypto.com and eToro.
Some marketing experts dubbed it the “Crypto Bowl.”
A year later, the industry has been humbled by a massive downturn in crypto prices, as well as the bankruptcy of several well-known companies.
The dramatic turnaround harkens back to 2000, when dot-com companies such as Pets.com ran Super Bowl ads, only to go out of business within a year or two.
This year, crypto ads are nowhere to be found.
Read the full story on AP News right here.
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2/10/2023 1:01:45 PM (GMT -6:00)