When searching for holiday gifts, think small. Small businesses, that is

Ernest And Hadley

By WVUA 23 News Reporter A’Leeyah Ponder

Whether you’re picking up a book from Ernest & Hadley Booksellers, searching for your favorite vinyl at Oz Music, or looking for that perfect gift for someone Crimson Tide-obsessed at Alabama Vintage, small businesses around West Alabama offer personal experiences and a local touch.

While Black Friday sees big-box stores filled to the brim with shoppers out for the best deals, Small Business Saturday was a less frenzied affair — but no less important for the businesses that participated.

“Small businesses like this in a town are essential,” said Ernest & Hadley cashier Jesse McConnell.

Ernest & Hadley Booksellers takes pride in the ways they involve the community, including by supporting local authors.

McConnell said the owners are always looking for new local authors they can feature.

“We try to involve locals in our store and our business as much as we can,” said McConnell.

Small businesses with local touches fill a niche not easily replaced by national retailers and online shopping. And Tuscaloosa’s Oz Music stands out because it puts its focus on getting specialty items in music lovers’ hands.

“We try to do a pretty good job at making sure we’ve got room for anyone regardless of taste,” said Oz Music worker Jason Templeton. “With all the stuff around the store we have to choose from I’m sure pretty much anyone can find something they like here.”

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