Create A Thon

Story by WVUA 23’s Maria Blough.

College students are used to pulling all-nighters, but some University of Alabama students were awake for even longer over the weekend to help the Tuscaloosa community.

More than 60 members of UA’s student-run communication firm, Capstone Agency, participated in a Create-A-Thon.

The students stayed awake for 24 hours creating marketing and communication plans for local non-profit organizations.

“I would say around 3 a.m. and 5 a.m. are definitely the hardest parts,” said Maribeth McClenny, the assistant media director for Capstone Agency. “That’s when things start to get serious as the client presentations are quickly creeping up, and things start to get a little hectic, but we try and stay calm. We have a plan, and we know we’ll get it all done.”

During the event, students created plans for 13 local non-profits including the Tuscaloosa Metro Animal Shelter, the YMCA and Arts & Autism.

“We don’t necessarily get to interact with these different organizations in our day-to-day work we do with Capstone Agency,” said the firm’s pro bono director, Heather Griffith. “It’s a really great opportunity for us to get more involved and to get to know different members of the community and different organizations and to get to use our skills and our passions to help them out.”

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