UA STUDENTS GIVE BACK WITH 24-HOUR MARKETING MARATHON

Capstone Agency

<p><p><p><a href=”http://www.capstoneagency.org/”>Capstone Agency</a>, The University of Alabama’s student-run communications firm, will hold its fourth-annual CreateAthon from Jan. 31 to Feb. 1 at Reese Phifer Hall.</p></p></p>

67 Capstone Agency students will stay awake for 24 hours to provide public relations, communications, marketing and advertising work for 13 West Alabama and Birmingham non-profit organizations.

“Many of these nonprofits do not have the resources to allocate time, money and energy into communications work, so we are able to fill that void,” said <a href=”http://www.capstoneagency.org/mediacodirector1″>Maribeth McClenny</a>, Capstone Agency Senior Media Coordinator. “Seeing the look on their faces during the final pitches is priceless and very rewarding.”

Last year’s CreateAthon resulted in over $71,000 of donated work.

Capstone Agency works to develop steady relationships with these organizations, as many of them return to CreateAthon each year.

<a href=”https://www.artsnautism.org/”>Arts ‘n Autism</a> will be returning for their third year.

“Working with these students has been excellent,” said Jan Sikes, co-founder and executive director of Arts ‘n Autism. “Capstone Agency brings a creative, new perspective to our approach.”

The event will kick off at noon on Jan. 31 with clients arriving for final presentations between 9 a.m. and noon on Feb. 1.

Contact Maribeth McClenny at mmmcclenny@crimson.ua.edu with any questions regarding this event.

Categories: Alabama, Alabama News, Local News