ALABAMA STUDENT WINS TOP ADVERTISING HONOR FOR EDITORIAL SPREAD
A University of Alabama student was recently given one of the top advertising awards in the Tuscaloosa area.
Alabama Junior Brittany Pitts won a Silver ADDY award from the American Advertising Federation of Tuscaloosa at its annual awards ceremony held on Feb. 21.
Pitts was given the award for an editorial spread design that she created in one of her UA digital art classes.
“I actually did not create this spread intending for it to be submitted,” Pitts said in a press release. “Mr. Cumberland, the professor who oversees the UA digital art department, reached out to me saying that the department wanted to sponsor my entry in the ADDY awards.”
The ADDY awards receive over 35,000 entries every year from their local competitions, according to their national website. Pitts’ entry will now move onto the district competition, which is judged from March 19-21.
Pitts is also a graphic designer for the Capstone Agency, a student-run communications firm housed in the College of Communication and Information Sciences.
Along with her participation with the Capstone Agency, Pitts works as a graphic designer for AdFed and UA Dance Marathon.
“My art major really helps me learn technical design skills, while advertising aids me in learning strategy and ‘thinking’ skills,” Pitts said.