bud light

Bud Light boosts spending in US to counter sales declines

The Associated Press Bud Light’s parent company said Thursday it will triple its marketing spending in the U.S. this summer as it tries to boost sales that plummeted after the brand partnered with a transgender influencer. But Anheuser-Busch InBev CEO…

Bud Light fumbles, but experts say inclusive ads will stay

The Associated Press Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer. But experts say inclusive marketing is simply good business, and it’s here to stay. On April 1, transgender influencer…