‘Taco Tuesday’ trademark tiff flares anew between fast food competitors

The Associated Press

CHEYENNE, Wyo. (AP) – A tiff over Taco Tuesday is heating up, with Taco Bell asking U.S. regulators to force a Wyoming-based fast-food chain to abandon its longstanding claim to “Taco Tuesday” as a trademark.

Taco Bell says in a filing with the U.S. Patent and Trade Office dated Tuesday that too many businesses use “Taco Tuesday” for Cheyenne-based Taco John’s to claim exclusive rights to the phrase.

Taco John’s has tried vigorously to enforce its claim to “Taco Tuesday” over the years, sending warning letters far and wide to restaurants with Taco Tuesday promotions.

Taco John’s first response to Taco Bell? A new Taco Tuesday promotion.

Read the full story on AP News right here.

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5/16/2023 3:34:43 PM (GMT -5:00)