‘Quiet luxury’: No flash, no logos, but big-time style

WVUA 23 Digital,
Fashion Quiet Luxury
This combination of photos show actor Gwyneth Paltrow at the courthouse for her trial in Park City, Utah on March 28, 2023, from left, March 21, and on March 27. For the rich and those who aspire, logo-free fashion with outsized price tags is having a moment. Paltrow wore head-to-toe Prada, cashmere sweaters and Celine boots during her court case. (AP Photo)

The Associated Press

NEW YORK (AP) – They’re the biggest of brands. But with no logos. And that’s the whole point.

Call it stealth wealth or quiet luxury. For the rich and those who aspire, logo-free, low-key fashion with large price tags is having a moment among people who can spend big in the face of higher inflation and a volatile economy.

And retailers are taking note, along with more designers looking to capture the rich and their wannabes alike.

Think Gwyneth Paltrow and her head-to-toe Prada, cashmere sweaters and Celine boots during her recent week in a Utah courtroom.

Read the full story on AP News right here.

(Copyright 2023 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

4/14/2023 12:47:43 PM (GMT -5:00)

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