Pride becomes a minefield for big companies, but many continue their support

Mgn 1280x960 30525c00 Jvcjq
pride month, LGBT

The Associated Press

Dozens of big companies from Delta and Coca-Cola to Walmart are sponsoring LGBTQ+ Pride events and displaying racks of Pride-themed merchandise. But this year, the rainbow has lost some shine.

Longtime Pride sponsors like Bud Light and Target have come under attack by conservatives for their LGBTQ-friendly marketing. Calls to boycott Kohl’s, Lego and Southwest Airlines for their LGBTQ-friendly marketing have also popped up in recent days.

Nonetheless, many big companies are still backing Pride celebrations. Some say they want to support their LGBTQ+ employees. They also don’t want to turn their back on a population with significant spending power.

Read the full story on AP News right here.

(Copyright 2023 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

6/5/2023 11:02:17 AM (GMT -5:00)

Categories: Regional and US News