New city logo meant to inspire. Mission accomplished, because it’s inspired hatred

FLORENCE, Ala. (AP) – A northern Alabama city’s new logo is sparking a visceral reaction among residents. When Florence unveiled its new logo this week, it drew immediate backlash and an online petition demanding changes that had more than 5,000 signatures.

WAAY-TV reports that the city paid $25,000 to a Birmingham marketing firm for the branding.

The logo uses the name Florence, and arranges two letters after the F into an exclamation point, Al.com reported.

The exclamation point can also be read as letters in the city’s name. “Live for More” is the city’s new tagline. A city councilwoman is requesting a meeting to discuss and revise the logo.

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1/28/2022 8:13:03 AM (GMT -6:00)