Local businesses looking forward to swarm of customers here for Iron Bowl

By WVUA 23 News Student Reporter Jeremiah Hatcher

Tuscaloosa is preparing for a huge influx of Crimson Tide and Auburn fans as Bryant-Denny Stadium is the site of this year’s Iron Bowl.

The last time the Iron Bowl was in Tuscaloosa was in 2020. Because the COVID-19 pandemic was in full swing, many fans skipped the occasion. But this year, Tuscaloosa will be overflowing with fans ready to watch the time-honored rivals take the field.

Local business owners are hoping for a big crowd this weekend because big games like the Iron Bowl attract visitors from all over the country.

Tuscaloosa boutique owner Hannah Adcox said she’s excited for this weekend because gameday shopping dollars are crucial to her and many other businesses bottom lines.

“We’re excited,” she said. “We always have a big turnout on gameday weekends. It’s super important, and we strive to stay small and have the best customer service and relate to our customers.”

David Jones, who owns Bama Stuff on University Boulevard just off the University of Alabama campus, said this weekend will help him find owners for an influx of backstock he’s been accumulating. That means good deals for shoppers, too.

“When people shop locally, those profits stay in town,” said Jones. “That money is then transferred to restaurants and hotels.”

The Iron Bowl game kicks off at 2:30 p.m. Saturday at Bryant-Denny Stadium.

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Categories: Local News