Linda Yaccarino may be ‘exactly what Twitter needs.’ But is the new CEO being set up to fail?

Twitter Musk
A Twitter logo hangs outside the company's offices in San Francisco, Monday, Dec. 19, 2022. (AP Photo/Jeff Chiu)

The Associated Press

Less than two months into his $44 billion purchase of Twitter, Elon Musk declared that whoever took over as the company’s CEO “must like pain a lot.”

Then he promised he’d step down as soon as he found a replacement “foolish enough” to want the job. That person is Linda Yaccarino, a highly-regarded advertising executive with NBCUniversal.

Musk has women in top positions at his other companies, including Gwynne Shotwell, the chief operating officer of SpaceX.

But it is also true that women are often more likely to be hired for leadership jobs when there’s a crisis – the so-called “glass cliff.”

Could Yaccarino be headed toward it?

Read the full story on AP News right here.

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5/15/2023 8:12:54 AM (GMT -5:00)

Categories: Regional and US News