GOING CLEAR: ALABAMA’S BAG POLICY ON DISPLAY THIS WEEKEND

Even though the University of Alabama is playing Southern Cal in Dallas this weekend, fans heading to the game will get an early look at Bryant-Denny’s new clear bag policy.

AT&T Stadium Chief Marketing Officer Mike Konradi said their bag policy mirrors the University of Alabama’s new rules.

“Make sure you just don’t bring in a purse or or a backpack,” he said. “Because that’s just not going to happen. The purse has to adhere to a certain size.”

UA’s new policy only allows clear, plastic bags into Bryant-Denny Stadium. Many retailers around Tuscaloosa have already stocked up on officially licensed, officially approved bags.

BamaStuff owner David Jones said the new bag policy isn’t just about safety. It’s about getting fans into the stadium quicker.

“The plastic bag policy is in effect in a lot of places around the country,” he said. “We’re glad to see it here just for safety reasons and it will make the process getting to the gate quicker and easier.”

Clear bags must be 12 inches by 12 inches by 6 inches wide, and if your bag doesn’t measure up, you could lose it. See the rest of the rules right here.

“They’ll just be forced to throw it into the trashcan,” Jones said. “That’s what they do here now. If you have something like a full water bottle, you throw it out. You can take an empty bottle into the stadium, but you can’t take a full one.”

But bags aren’t the only issue popping up in Dallas, thanks to a Major League Baseball game just a few hours removed from the UA-USC event.

“You should plan on arriving early,” Konradi said. “Because parking is going to be a little crazy here.”