ESPN sells majority interest in iconic X Games brand

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X Games

The Associated Press

ESPN has closed a deal to sell its majority stake in the X and Winter X Games.

That marks the end of a nearly three-decade chapter during which the network helped propel snowboarding, skateboarding and other action sports out of the fringe and into the mainstream.

Terms of the sale to sports-focused private equity firm MSP Sports Capital were not divulged.

ESPN will remain a minority partner in the events and will continue to televise them. This season’s Winter X Games are scheduled for Jan. 27-29 in Aspen, Colorado.

Read the full story on AP News right here.

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10/26/2022 9:35:03 AM (GMT -5:00)

Categories: Regional and US News, Sports