Coach Ray Perkins’ daughters creates a brand in his honor

Eighty Eight

By WVUA 23 Sports Reporter Grace Brister

After losing their father in December of 2020, Rachael and Shelby Perkins created a brand named Eighty Eight to honor their father former University of Alabama coach Ray Perkins and allow others to share their story of hardship, grief and r inspiration. 

Perkins wore No. 88 when he was a wide receiver at the University of Alabama from 1964 to 1966, and became head coach for the Tide after coach Paul W. “Bear” Bryant from 1983 to 1986. He holds a record of 3-0 in bowl games, and his overall record at Alabama was 32-15-1.

Shelby Perkins said she hopes the brand helps others look at life in a different way. 

“We want Eighty Eight to represent people loving on people, people being there for each other and just feeling involved in people’s lives and having an impact on the world,” Shelby Perkins said. 

The whole brand is inspired by Perkins and everything he taught his daughters while they were growing up. It is a reflection of how he lived his life full out, and products include a sweatshirt with reminders and uplifting phrases, a “story still loading” sweatshirt,hats, stickers and more. 

“Everything we do in the brand from the wording to the message, everything is him,” said Rachael Perkins. “Everything he taught us, we’re putting into this brand. Eighty Eight truly is a brand of inspiring and living a full-out lifestyle. A brand of living each day like it’s your last.” 

Rachael Perkins said she was eating cereal with her father three days before he died. At the time, she had no idea it would be the last time she did that mundane thing with someone who meant so much to her. She said it made her realize how short life is, and that she wanted to carry on his legacy. 

“We want people to take away from Eighty Eight that your life is not over, and you have a life so you need to live it,” Rachael Perkins said. “You need to live it full out with no regrets. Everyone has a story, and your story matters. So what’s it going to be?” 

Rachael and Shelby Perkins said they want others to look at their brand and remember not to waste the day. 

“It’s not just 88,” Shelby Perkins said. “It’s not just a number. It’s about him, what he left behind and what we want to carry on.”

If you’re interested in the brand, you can shop right here.

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