Capstone Agency bringing back in-person CreateAThon

Capstone Agency 1

By WVUA 23 News Reporter A’Leeyah Ponder

Several lucky nonprofits are close to getting a whole team of marketing professionals giving their organization 24 hours of undivided attention as the University of Alabama’s Capstone Agency is gearing up for its first CreateAThon in years.

It’s the first major event for the student-run agency since COVID-19 put a halt to their annual in-person 24-hour pro bono marathon effort, and organizers are excited to continue the tradition together Feb. 11.

Capstone Agency Pro-Bono Director Camden Skoll said seeing the organization’s impact is always the best part of the grueling CreateAThon.

It’s really rewarding to know that you got to help out nonprofits that you see like day-to-day,” said Skoll.

The agency is the Public Relations Student Society of America’s No. 1 student-run marketing firm in the country.

This year’s CreateAThon begins Feb. 11 at 11 a.m. and ends 24 hours later, Feb. 12 at 11 a.m. Capstone Agency’s goal is creating a complete strategic communications plan for the nonprofits they’re supporting, including graphics, website overhauls, videos and other communications materials.

“Usually (we’re working on) some type of marketing campaign that they ask for, whether it be a logo rebrand or email templates, honestly anything, it’s just up to them what they need,” Skoll said. “We will put that together and help them out in the 24-hour period.”

More than 65 students and faculty members will be working the 24-hour event, providing services worth more than $250,000 in all.

For more information on the Capstone Agency or the CreateAThon, click right here.

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