Bud Light fumbles, but experts say inclusive ads will stay
The Associated Press
Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer. But experts say inclusive marketing is simply good business, and it’s here to stay.
On April 1, transgender influencer Dylan Mulvaney posted a video of herself with a Bud Light can with her face on it that the brand sent her, setting off backlash almost immediately.
Bud Light’s sales fell 17.6% the week ending April 15, and two top marketers have taken a leave of absence.
Still, marketing experts say younger people support diversity efforts and want companies to take a stand on controversial issues.
Read the full story on AP News right here.
(Copyright 2023 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)
4/26/2023 9:46:05 AM (GMT -5:00)