Bud Light fumbles, but experts say inclusive ads will stay

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bud light

The Associated Press

Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer. But experts say inclusive marketing is simply good business, and it’s here to stay.

On April 1, transgender influencer Dylan Mulvaney posted a video of herself with a Bud Light can with her face on it that the brand sent her, setting off backlash almost immediately.

Bud Light’s sales fell 17.6% the week ending April 15, and two top marketers have taken a leave of absence.

Still, marketing experts say younger people support diversity efforts and want companies to take a stand on controversial issues.

Read the full story on AP News right here.


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4/26/2023 9:46:05 AM (GMT -5:00)

Categories: Regional and US News