ALABAMA ADAPTED ATHLETICS SIGNS NEW DEAL WITH HOLLISTER INCORPORATED

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Alabama Adapted athletics

The University of Alabama Adapted Athletics program signed a new partnership deal with Hollister Incorporated, the program announced Wednesday.

Hollister Incorporated is an independent, employee-owned company that develops, manufactures and markets healthcare products worldwide. It recently committed $100,000 to Alabama’s program.

The contribution will offer help to the current and future growth of the program, both academically and athletically.

“This partnership with Hollister Incorporated is the beginning of a very important moment for our program,” Brent Hardin, the Director and Co-founder of University of Alabama Adapted Athletics, said in a press release. “We are looking forward to being on this journey with the Hollister team and we firmly believe that together, we will help raise expectations for student-athletes with ambulatory disabilities.”

Beginning in 2003, when Dr. Hardin and Dr. Margaret Stran launched the program, it has grown to new heights. The Crimson Tide has accounted for 14 national championships, has had athletes compete in the Paralympic Games and has the only facility of its kind in the United States.

“We are incredibly proud to support the University of Alabama Adapted Athletics and are committed to helping adapted athletes thrive academically and athletically,” Brian Luedtke, Hollister Incorporated Senior Vice President, The Americas, said. “The UAAA [University of Alabama Adapted Athletics] program directly aligns with our mission to make life more rewarding and dignified for the people who use our products and services.”

The Crimson Tide will host the first-ever Hollister Open for men’s and women’s wheelchair basketball on Nov. 15 at Stran-Hardin Arena. The men’s game will tip-off at 5:30 pm CT and the women’s game will start at 7:30 pm CT.

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